My Time of the Month

The brief was simple, to promote period pants.

There was no set company or brand so I chose Modibodi as I believed they would align the most with the aims and the objectives of this campaign.

This campaign aimed to put periods at the forefront by using bold imagery to get it in front of the consumer everywhere.

Using the colour red was a must in this project so with this being said we removed all colour but red which symbolises periods but also highlights the pants for the consumer.